Simple yet Useful SEO Techniques for Website Owners

Search engine optimization or SEO is the process of optimizing your website for search engines in order to rank for keywords. If you are an SEO guru this article will be of little use to you. However, if you are a new entrant, this is the place to begin! The first step in SEO is a keyword research. Even before you register your domain you need to select a niche that you are comfortable with and do a little bit of research on the keyword competition and popularity. Once you are confident that you can make your website rank for the selected keyword you can start building up your website. First register a domain name and do not forget to include the main keyword in the domain name.

Design Optimization

It is common to use website templates to host website these days. Website templates are available for free all over the internet yet remember that the semantic coding should seo friendly. Only paid templates come with proper SEO friendly codes and rank higher than website using free templates. The coding should be W3C compliant to get better results.

Optimize Your Title Tag

Title tag is the text displayed at the top of your website when viewed in a browser. You can edit this through the source file where you will find the title tag. Let your title tag be a short sentence with the main keyword in the sentence. This appears when in the search engines when there is a search for your keyword hence making it short would be the best way to get a click form the visitor.

Keywords in Meta Tags

Meta description of your website should state the objective of the website in a crystal clear manner with the main keyword in it. Don’t use the keyword more than twice. This too will appear in the search results displayed in search engines. It serves as a short summary of what the website is offering to the visitors. The content of the meta description should be error free and entice people into clicking your link. Meta keywords should contain all the keywords used in the webpage. Although only a few search engine today consider meta keywords as a valuable information, including meta keywords will boost your SEO.

Keywords in the Content

The content part of the website should contain relevant information to the title of the website. Include primary and secondary keyword liberally in the content. However, take care that the keyword density does not exceed 20% because anything above this mark will be considered as a spam. The perfect keyword density would be 8% on the whole. Remember that the content is not for search engines but for the human readers and try to make your keyword positioning as natural as possible.

URL Optimization

It is wise to optimize the URLs of your internal pages with keywords for better results. For example: http://www.yoursitename.com/keywords.html would enhance the search results for your secondary keywords as well. You can find a lot more of such SEO techniques in the internet.